Plato’s Closet

Director of Social Media and Digital Content

Increased brand awareness, followers across all social media platforms by 56%, and in-store foot traffic and sales for four locally owned locations.

Duties | Accomplishments | Work Samples

Duties

Manage brand reputation and provide customer service via available digital channels
Optimize content, using SEO and SEM strategies, on the websites and blogs
Publish relevant, original, curated, and high-quality content
Create monthly trend calendar, manage team of in-store content creators, edit captions and hashtags, and distribute content across all available channels as appropriate
Develop and manage contests to achieve specific objectives (follower growth, foot traffic, spend, etc.)
Promote content using Facebook and Instagram advertising platforms using custom audience sets and placements
Utilize e-mail marketing to promote in-store promotions, increase foot traffic, and grow customer base
Analyze key metrics, monitor trends, and adjust strategy as needed
Consult owner on marketing opportunities, digital ad spend, and other business opportunities
Train owner on all aspects of managing digital assets
Advocate for the company in social media spaces, engaging in dialogues and answering questions when appropriate

Work Samples

Sample of Campaigns

Green/Black Friday: #GreenFridayCLT #pcCLTBlackFriday16
Friday Night Football: #pcFNF

Plato’s Closet Charlotte

Plato’s Closet Matthews

Plato’s Closet Pineville

Plato’s Closet Winston-Salem

Plato's Closet Charlotte, Matthews, Pineville, Winston-Salem

Plato’s Closet

Duties

Work Samples

Kseniya Martin