Kseniya Martin Consulting

July 2012 — Present

Portfolio

DIGITAL AND SOCIAL MEDIA MARKETING CONSULTANT

  • Develop and execute digital and social media strategies for brands, organizations, and individuals

  • Create, align, and manage social media accounts

  • Develop content calendars and brand voice

  • Create, curate, and manage on-brand content

  • Engage with influencers, brand advocates, and current and future client base

  • Create and manage online advertising including creative, budget, and custom target audiences

  • Complete monthly reports including campaign performance, highlighting successes, and identifying opportunities for improvement for each client

  • Improve SEO and SEM, grow follower numbers organically and through paid advertising, and increase engagement

  • Consult and train clients on inbound marketing campaign creation and implementation, traditional and digital marketing integration, event marketing, reputation management, and other marketing best practices

FREELANCE PROJECTS

  • Review events, products, and services for various online publications

  • Participate as a panel speaker and thought leader on topics relating to digital and social media marketing

PERSONAL BRANDING COACH

  • Coach individuals to create their online personal brand, improve their digital footprint, and showcase their expertise and value to prospective clients, employers, and open doors to additional professional opportunities

  • Asses strengths, weaknesses and goals of each individual

  • Create custom strategies, develop content calendars, and train individuals on executing the plan

  • Review and re-write resumes and LinkedIn profiles

  • Provide ongoing coaching sessions and re-evaluations to ensure success


Preppy Pet

April 2018 — January 2019

Charlotte, NC

Portfolio

DIRECTOR OF MARKETING

Developed a marketing strategy to grow brand awareness, client base, and revenue.

  • Administer all business marketing operations, advertisement campaigns, and event marketing

  • Create short-, mid-, and long-term business and marketing strategy

  • Identify, develop, and consult client on business growth opportunities

  • Audit existing digital assets and create additional ones as needed

  • Create content marketing strategy, calendar, guidelines, and plan

  • Create and manage e-mail marketing campaigns, templates, automation, and list building opportunities

  • Create, curate, and mange marketing campaigns, promotions, events, and hashtags

  • Assist in developing relationships with influencers, organizations, local publications, neighboring business, etc.

  • Build following, engage with community, and provide customer service via digital channels

  • Develop and manage contests to increase brand awareness, increase social media follows and engagement, and increase newsletter subscriptions

  • Set budget, create strategy, and tailor ad messaging for various customer personas on Facebook, Instagram, and Google ad platforms

  • Build following, engage with community, and provide customer service via digital channels

  • Manage feedback and customer reviews on Google, Yelp, and Facebook

  • Design and manage visual assets and content

  • Create and update printed collateral; source printing vendors, negotiate pricing, review and place orders

  • Create strategy for events, manage lead generation programs, and provide on-site support

  • Develop and manage referral program to grow client base and establish loyalty with existing clients

  • Utilize social selling techniques to engage with existing and potential clients to increase revenue


Plato’s Closet

May 2014 — July 2017

Charlotte, NC

Portfolio

DIRECTOR OF SOCIAL MEDIA AND DIGITAL CONTENT

Increased brand awareness, followers across all social media platforms by 56%, and in-store foot traffic and sales for four locally owned locations.

  • Manage brand reputation and provide customer service via available digital channels

  • Optimize content, using SEO and SEM strategies, on the websites and blogs

  • Publish relevant, original, curated, and high-quality content

  • Create monthly trend calendar, manage team of in-store content creators, edit captions and hashtags, and distribute content across all available channels as appropriate

  • Develop and manage contests to achieve specific objectives (follower growth, foot traffic, spend, etc.)

  • Promote content using Facebook and Instagram advertising platforms using custom audience sets and placements

  • Utilize e-mail marketing to promote in-store promotions, increase foot traffic, and grow customer base

  • Analyze key metrics, monitor trends, and adjust strategy as needed

  • Consult owner on marketing opportunities, digital ad spend, and other business opportunities

  • Train owner on all aspects of managing digital assets

  • Advocate for the company in social media spaces, engaging in dialogues and answering questions when appropriate


Smartflyer

March 2014 — March 2016

New York, NY

TRAVEL CONSULTANT

Specializing in incentive travel, sales meetings (national and international), executive retreats, team retreats, and other corporate and group travel.


DIRECTOR OF SOCIAL MEDIA May 2017 — September 2018

  • Manage social media assets for the organization

  • Create platform specific content, promote events, and increase engagement

  • Create and manage Facebook and Instagram ads

VP OF MARKETING COMMUNICATIONS January 2014 — May 2015

  • Collaborate cross-functionally with the board to promote membership activities (member news, events, sponsorship, elections, volunteer opportunities, etc.) through traditional and digital channels

  • Build and manage a team of volunteers

  • Maintain website with relevant information and update events, sponsors, and job board

  • Use digital marketing tools for communication with current, past, and prospective members

  • Develop content and distribute a bi-weekly member newsletter and event reminders

  • Curate and distribute relevant industry focused content

  • Manage all social media platforms utilized by the organization

  • Live tweet events including the use of custom event hashtags to track engagement

American Marketing Association

2014 — 2018

Charlotte, NC

Portfolio


Edison Nation Medical

September 2013 — February 2014

Charlotte, NC

Portfolio

SOCIAL MEDIA AND CONTENT MARKETING MANAGER

  • Develop a content calendar and content for multiple platforms as part of the integrated marketing strategy

    • Blog, White Papers, E-Books, Videos, Social Networks, etc.

  • Create content for multiple platforms using each platform’s native language; track performance

  • Curate content to support business goals and align with the interests of ENM’s audience

  • Create and manage inbound marketing campaigns via Hubspot

    • Create process flows for campaigns

    • Develop content for landing pages, e-mails, forms, call-to-actions

  • Map the customer journey through ENM’s online portal to improve processes and customer experience

  • Manage customer support portal and the creation of a response library; create content for blog and FAQ based on commonly asked questions and concerns

  • Build community of healthcare inventors utilizing the ENM forums and social networks

  • Coach and manage marketing interns


BSN medical

November 2007 — August 2013

Charlotte, NC

Portfolio

SOCIAL SELLING COACH November 2012 – August 2013

Selected by the President of the company to create a Social Selling training program based on The Challenger Sale concepts.

  • Curate content via The Corporate Executive Board’s online portal; connect with thought leaders on LinkedIn, Twitter, and other social media networks; read industry blogs, books, and other publications; utilize Scoop.it to organize curated content

  • Develop content for the training module (PowerPoint, handouts, pre- and post-work)

  • Build excitement on Salesforce’s Chatter prior to the initial training presentation

  • Train 200 sales, marketing, and executive team members at company sales meeting

  • Provide continuous coaching and guidance to sales and marketing team members on proper use of social networks, social selling, and building a personal brand

PROJECT MANAGER – BSN MEDICAL IMPACT VIDEO September 2012 – August 2013

Selected by the President of the company to create an impact video to be used to educate current and prospective customers specific to the problems that BSN medical solves. Utilized The Challenger Sale messaging and concepts.

  • Manage messaging and brainstorming sessions with marketing and executive team

  • Collect and organize information, images, and other relevant materials to be used in the video

  • Liaison between internal team members and agency creating the video

  • Edit scripts, provide feedback on storyboards and design, select voiceover actors, and approve final version

  • Create a website to host the video and utilize YouTube to minimize compatibility issues across mobile devices

  • Track results using Google Analytics; gather and distribute leads

COMMUNITY MANAGER – SALESFORCE CHATTER August 2012 – August 2013

  • Moderate conversations, membership, and handle administrative tasks

  • Actively post relevant content, participate in conversations, and connect sales to resources to resolve issues, assist with customers’ needs, and closing sales

  • Share content relevant to social sales, utilizing social networks for sales effectiveness, and building a strong personal brand

  • Drive engagement and promote cross-functional communication

  • Create and manage internal contests

CORE TEAM MEMBER, MARKETING – E-SHOP & CUSTOMER CARE September 2009 – August 2013

Selected by the VP of Business Development and Director of Customer Service to be the main marketing contact and project manager for the B2B online ordering portal.

  • Create and maintain User’s Manual

  • Engineer an end-user-friendly product catalog hierarchy based on internal SAP data

  • Serve as the main point of contact for US Marketing needs

CONTENT MANAGER – US WEBSITES & INTRANET March 2009 – August 2013

  • Maintain local websites and intranet

  • Manage and create relevant content

NATIONAL ACCOUNTS MARKETING September 2011 – August 2013

  • Primary liaison between National Account managers, Marketing, and other internal functions; source and optimize internal resources and facilitate communication among necessary departments

  • Develop, support, and manage key house accounts

  • Drive projects and problem solve on-going marketing issues; understand implications of changes in marketing programs; evaluate cost/benefit outcomes

  • Work collaboratively with product managers to develop marketing campaigns, collateral, and lead generation tools to support national and key accounts

  • Manage Requests for Proposals (RFPs) for Group Purchasing Organizations (GPO)

  • Manage Corporate Partnership trade shows

  • Manage logistics for the Key Account Management program and assist with training

  • Online Brand Protection:

    • Monitor compliance with customer base selling BSN medical products online

    • Identify re-sellers and enforce Unilateral Pricing Policy

SALES & MARKETING COORDINATOR – HME/PHARMACY DIVISION July 2009 – October 2012

  • Work in close collaboration with Product Managers, Field Sales, Corporate Sales, Sales Support and Customer Service

  • Manage business building programs

  • Collect necessary data and create sales performance ratios for each sales representative with national and regional rankings by category

  • Manage A&P funds; provide monthly reports to sales management

  • Lead and manage special projects

  • Event management

INTERIM REGIONAL MANAGER FOR THE NORTH CENTRAL REGION December 2010 – May 2011

  • Provide interim managerial support for the North Central Region (12 Sales Representatives)

  • Evaluate, investigate and approve Deviations of Policy, Meet Comps, Special Price Requests, Samples, and Expense Reports

  • Manage special requests and provide guidance; coach, train and mentor sales representatives

ASSISTANT PRODUCT MANAGER – FLA ORTHOPEDICS August 2010 – December 2010

  • Support Senior Product Manager with projects and daily responsibilities

  • Answer product questions, product application, complaints, and inquiries from Field Sales and end users

  • Train on meet comps, new product launch process, planogram re-design, literature management, products/programs, sample and literature orders for trade shows

  • Assist with budget planning and product launches

  • Brainstorm ideas and provide appropriate recommendations for promotions, training, and sales tactics

MARKETING ASSISTANT March 2009 – July 2009

  • Collaborate with Director of Marketing and Product Managers on creation of marketing programs

  • Manage logistics for field based business building programs

  • Train and manage temporary employees

  • Gather and analyze competitive intelligence

CUSTOMER SERVICE REPRESENTATIVE & TRAINER November 2007 – March 2009

  • Provide high quality customer service for external and internal customers

  • Collaborate with multiple functions within the organization to identify problems and provide solutions

  • Train new employees on company policy, procedures, and products


Toyota of Gastonia

June 2017 — October 2007

Gastonia, NC

SALES PROFESSIONAL

Hybrid Specialist


Blueridge Analytics

January 2007 - April 2007

Charlotte, NC

MARKETING INTERN & EXECUTIVE ASSISTANT


Texas Roadhouse

April 2004 — December 2006

Gastonia, NC

LOCAL STORE MARKETER, TRAINER, HEAD SERVER

Volunteer Work & Organizations | Special Projects


American Marketing Association

June 2010 — September 2018

Charlotte, NC

DIRECTOR – SOCIAL MEDIA MARKETING May 2017 – September 2018

VICE PRESIDENT – MARKETING COMMUNICATIONS January 2014 – May 2015

VICE PRESIDENT ELECT – PR & COMMUNITY OUTREACH June 2013 – January 2014

MEMBER June 2010 – September 2018


TEDxCharlotte

November 2012 — October 2017

Charlotte, NC

Porfolio

SOCIAL MEDIA & MARKETING TEAM MEMBER

  • Create and publish content for TEDxCharlotte blog

  • Promote event through multiple social media channels (Twitter, Instagram, LinkedIn, Facebook, Vine, YouTube)

  • Live blog, edit, and publish content during the event


Geek Girl Tech Conference

November 2014

Charlotte, NC

Portfolio

PRESENTER | PANELIST

  • Develop sessions on Personal Branding and Social Media Time Management for Small Business

  • Create additional resources for session attendees

  • Participate on panel of though leaders in tech, social media, and business development


UNC Charlotte

October 2014

Charlotte, NC

GUEST SPEAKER

Invited to speak to a senior level communications class about the importance of building a personal brand online. Provided tactical action items and real-world examples.


NC Entrepreneurship Summit

November 2013

Charlotte, NC

PANEL SPEAKER

Invited to speak on the topic of Turbo Charging Your Marketing & Social Media. Offered real and actionable ways to start social media and local marketing efforts for a low cost regardless the size of the company. Provided tips on growing existing presence and insights on what to look for in hiring an agency or contractor to run social media for the company.


United Way of Central Carolinas

2008, 2010

Charlotte, NC

COMMITTEE CO-CHAIR AT BSNMEDICAL | EMPLOYEE CAMPAIGN August 2010 – November 2010

COMMITTEE MEMBER September 2008 – November 2008


American Cancer Society

2006 — 2011

9TH & 10TH ANNUAL TIN CUP TOURNAMENT – VOLUNTEER July 2010 – August 2011

SWORDSMAN’S BALL – AUCTION COMMITTEE MEMBER September 2006 – April 2007


Russian Club @ UNC Charlotte

January 2005 — May 2007

PRESIDENT

Education & Certifications


UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE

Bachelor of Science in Business Administration - Marketing

Minors in Sociology and Russian

ACHIEVE GLOBAL

Professional Selling Skills (2010)

KEY ACCOUNT MANAGEMENT (2011)

TOTAL SYSTEMS EDUCATION, LTD.

Project Planning and Control (2012)

R.E.P. 1270 TSE001 – 24 PDUs – Contact Hours

Determining Business Requirements Workshop (2012)

PMI – R.E.P. 1270 TSE011 – 14 PDUs – Contact Hours | IIBA – E.E.P. #112 14 CDU’s

CORPORATE EXECUTIVE BOARD | SALES EXECUTIVE COUNCIL

Coaching to the Challenger (2012)

Platforms + Tools


Twitter

Facebook (Pages, Groups, Ads)

Instagram (Ads, Stories, TV)

LinkedIn (Publishing, Pages, Groups)

YouTube

Google (Ads, Apps, Analytics)

Snapchat

Meetup

Pinterest

Foursquare/Swarm

Yelp

SurveyMonkey

Hootsuite

Buffer

bit.ly

IFTTT

Slack

Hubspot

Medium

Blogger

Wordpress

tumblr

Squarespace

Livejournal

 

MailChimp

Constant Contact

iContact

Feedly

Evernote

Scoop.it

eBay

Etsy

Giphy

Periscope

Slideshare

Giphy

Salesforce (Chatter)

Microsoft Dynamics (Yammer)

SAP Webshop