bsn-medical-banner.png
 
 

BSN medical

Sales & Marketing | Customer Service | Strategic Projects

 

Duties | Accomplishments | Work Samples

Duties

SOCIAL SELLING COACH

Selected by the President of the company to create a Social Selling training program based on The Challenger Sale concepts.

  • Curate content via The Corporate Executive Board’s online portal; connect with thought leaders on LinkedIn, Twitter, and other social media networks; read industry blogs, books, and other publications; utilize Scoop.it to organize curated content

  • Develop content for the training module (PowerPoint, handouts, pre- and post-work)

  • Build excitement on Salesforce’s Chatter prior to the initial training presentation

  • Train 200 sales, marketing, and executive team members at company sales meeting

  • Provide continuous coaching and guidance to sales and marketing team members on proper use of social networks, social selling, and building a personal brand

PROJECT MANAGER – BSN MEDICAL IMPACT VIDEO

Selected by the President of the company to create an impact video to be used to educate current and prospective customers specific to the problems that BSN medical solves. Utilized The Challenger Sale messaging and concepts.

  • Manage messaging and brainstorming sessions with marketing and executive team

  • Collect and organize information, images, and other relevant materials to be used in the video

  • Liaison between internal team members and agency creating the video

  • Edit scripts, provide feedback on storyboards and design, select voiceover actors, and approve final version

  • Create a website to host the video and utilize YouTube to minimize compatibility issues across mobile devices

  • Track results using Google Analytics; gather and distribute leads

COMMUNITY MANAGER – SALESFORCE CHATTER

  • Moderate conversations, membership, and handle administrative tasks

  • Actively post relevant content, participate in conversations, and connect sales to resources to resolve issues, assist with customers’ needs, and closing sales

  • Share content relevant to social sales, utilizing social networks for sales effectiveness, and building a strong personal brand

  • Drive engagement and promote cross-functional communication

  • Create and manage internal contests

CORE TEAM MEMBER, MARKETING – E-SHOP & CUSTOMER CARE

Selected by the VP of Business Development and Director of Customer Service to be the main marketing contact and project manager for the B2B online ordering portal.

  • Create and maintain User’s Manual

  • Engineer an end-user-friendly product catalog hierarchy based on internal SAP data

  • Serve as the main point of contact for US Marketing needs

CONTENT MANAGER – US WEBSITES & INTRANET

  • Maintain local websites and intranet

  • Manage and create relevant content

NATIONAL ACCOUNTS MARKETING

  • Primary liaison between National Account managers, Marketing, and other internal functions; source and optimize internal resources and facilitate communication amongst necessary departments

  • Develop, support, and manage key house accounts

  • Drive projects and problem solve on-going marketing issues; understand implications of changes in marketing programs; evaluate cost/benefit outcomes

  • Work collaboratively with product managers to develop marketing campaigns, collateral, and lead generation tools to support national and key accounts

  • Manage Requests for Proposals (RFPs) for Group Purchasing Organizations (GPO)

  • Manage Corporate Partnership tradeshows

  • Manage logistics for the Key Account Management program and assist with training

  • Online Brand Protection:

    • Monitor compliance with customer base selling BSN medical products online

    • Identify re-sellers and enforce Unilateral Pricing Policy

SALES & MARKETING COORDINATOR – HME/PHARMACY DIVISION

  • Work in close collaboration with Product Managers, Field Sales, Corporate Sales, Sales Support and Customer Service

  • Manage business building programs

  • Collect necessary data and create sales performance ratios for each sales representative with national and regional rankings by category

  • Manage A&P funds; provide monthly reports to sales management

  • Lead and manage special projects

  • Event management

INTERIM REGIONAL MANAGER FOR THE NORTH CENTRAL REGION

  • Provide interim managerial support for the North Central Region (12 Sales Representatives)

  • Evaluate, investigate and approve Deviations of Policy, Meet Comps, Special Price Requests, Samples, and Expense Reports

  • Manage special requests and provide guidance; coach, train and mentor sales representatives

ASSISTANT PRODUCT MANAGER – FLA ORTHOPEDICS

  • Support Senior Product Manager with projects and daily responsibilities

  • Answer product questions, product application, complaints, and inquiries from Field Sales and end users

  • Train on meet comps, new product launch process, planogram re-design, literature management, products/programs, sample and literature orders for trade shows

  • Assist with budget planning and product launches

  • Brainstorm ideas and provide appropriate recommendations for promotions, training, and sales tactics

MARKETING ASSISTANT

  • Collaborate with Director of Marketing and Product Managers on creation of marketing programs

  • Manage logistics for field based business building programs

  • Train and manage temporary employees

  • Gather and analyze competitive intelligence

CUSTOMER SERVICE REPRESENTATIVE & TRAINER

  • Provide high quality customer service for external and internal customers

  • Collaborate with multiple functions within the organization to identify problems and provide solutions

  • Train new employees on company policy, procedures, and products

 

Work Samples