American Marketing Association Charlotte Chapter

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Volunteer Board Member 2013-2018 

Duties | Accomplishments | Work Samples


Duties

DIRECTOR OF SOCIAL MEDIA May 2017 – September 2019

  • Develop strategy to promote events and member services

  • Manage social media assets for the organization

  • Create platform specific content, promote events, and increase engagement

  • Create and manage Facebook and Instagram ads

  • Live tweet and Instagram Story events


VP OF MARKETING COMMUNICATIONS January 2014 – May 2015

  • Collaborate cross-functionally with the board to promote membership activities (member news, events, sponsorship, elections, volunteer opportunities, etc.) through traditional and digital channels

  • Build and manage a team of volunteers

  • Maintain website with relevant information and update events, sponsors, and job board

  • Use digital marketing tools for communication with current, past, and prospective members

  • Develop content and distribute a bi-weekly member newsletter and event reminders

  • Curate and distribute relevant industry focused content

  • Manage all social media platforms utilized by the organization

  • Live tweet events including the use of custom event hashtags to track engagement

Work Samples